when people think of your name? What do you wish for people to associate with you. Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand?
Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.
This doesn’t mean you can’t be human. On the contrary, as Michael Simmons writes, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple two to three page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.