Digital Marketing is a very broad concept. it covers together every forms of marketing, operating through digital or electronics it may be computers or mobile. Types or Digital Marketing is given below.
Email marketing : this is easiest way of Digital Marketing , it includes delivering personalized or targeted messages at the time when you want. For example, brands like Godaddy, Shopclues , etc. deliver emails that are tailored to meet the user’s requirement.
SEO (search engine optimization): Well, it is the most general type of Digital marketing which is used to increase the website’s visibility across the search engines. Various techniques involved in this process ranging from on-site technical analysis and improvement, to blogging, link-building and content creation.
PPC (pay per click): It is better known as Paid Search. In this process paid adverts are typically placed to the right or above of the ‘organic’ search results. The cost will depend on the competitiveness of the keyword you’re bidding on.
Social Media: It is all about managing a brand’s image across multiple social channels including Twitter, Facebook, Pinterest, Linkedin and many others. This type has become greatly popular, mature and complex over the last few years.
Text messaging: Besides, the aforementioned online marketing components, it is the widely used Digital marketing type. Especially, with the exponential rise in usage of smartphones around the world has enhanced the dependency on them for quick and timely information.